And it’s not rubber!

Loft Gives Back

I never thought I’d see the day where a do-gooder bracelet would come around and be both affordable and NOT rubber!

Several chic celebrities been seen around New York this week wearing this lovely “Lisa for LOFT” breast cancer awareness bracelet. Taylor Swift wore hers on The View, while Gossip Girl’s Kelly Rutherford and Entourage’s Emmanuelle Chriqui flaunted their chain and satin ribbon accessory during Fashion Week.

The limited-edition bracelet, designed by Lulu Frost’s Lisa Salzer exclusively for Ann Taylor LOFT, retails for only $24.50, with $5 from each sale going to the Breast Cancer Research Foundation.

This lovely lady will be available in LOFT stores and online beginning September 21st.

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